Competitive compensation is the foundation of successful recruitment.

National Pay Overview (BLS / Home Care Pulse)

Role Median Hourly Range
Home Health Aide $14.15 $12.50–$16.50
Personal Care Aide $14.50 $12.00–$17.00
CNA (Home) $15.50 $13.50–$18.00
CNA (Facility) $16.00 $14.00–$19.00

Highest-Paying States

  1. Washington: $18.50–$22.00/hr
  2. California: $17.50–$21.00/hr
  3. Massachusetts: $17.00–$20.00/hr
  4. New York: $16.50–$20.00/hr
  5. Oregon: $16.00–$19.00/hr

Building a Compensation Package

Tier 1: Base

Hourly rate at 60th+ percentile, overtime, travel time pay, mileage reimbursement

Tier 2: Benefits

Health insurance, dental/vision, PTO, sick leave, retirement plan

Tier 3: Incentives

Sign-on bonus ($250–$1,000), referral bonus, shift differentials, performance bonuses, same-day pay

Tier 4: Non-Monetary

Flexible scheduling, career development, recognition programs, company culture

Calculating Cost Per Hour

Component % of Base Wage
Base wage 100%
FICA 7.65%
FUTA 0.6%
SUTA 2–6%
Workers' comp 3–8%
Health insurance 5–15%
PTO accrual 3–5%
Training time 2–4%
Total loaded cost 123–147%

Target 15–25% margin after all costs.

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Salary data approximate. Verify for your area.